Marketability of VR psychotherapy services

The stand-alone HMD VR Quest, which does not require high-end PCs in recent years, and Rift S, which has a higher quality than the Oculus Rift, despite the light price of $ 399, greatly improved the penetration rate of VR devices and positively affected the VR content market Of the total. However, market researcher Newzoo analyzed that it would take at least 5 to 10 years for VR and AR games to become active [1]. If you trust these prospects, it means that the VR industry will have to wait another five to ten years or more for the basic fitness to continue. Although VR psychotherapy content is different from general games, it will not be so bright if the assumption is made on the same line as the VR game market because it will be influenced by the penetration rate of VR or AR headset.

How much is the VR psychotherapy industry like Psious in Spain doing? In fact, I do not have the expertise to find their financial documents and to identify them directly, so I want to explore the possibilities in other ways. The method was chosen in two ways. First, they checked and compared their content or service supply prices through each company's website. Second, I tried to deduce from the results of Google search with keywords such as company name and revenue. The following table shows the pricing policies of the services surveyed through each company's website.

VR Psychotherapy Service Provider Pricing Comparison of Services

According to a lecture by Professor Kim Bullock of Stanford University in November 2108, the most active company in the field is called Psious of Spain and has about 800 subscribers. Psious's professional subscription service costs 99 euros a month. Based on this, even if 800 subscribers are assumed, it can generate sales of about 1.15 billion won a year. In fact, the price difference between professsional and platinum is not much, and the basic price is less than half of professional, so it can be said that sales of 1.15 billion won are considerably more revenues. I might be able to make money through other on-demand production or joint research that I can not figure out. According to Crunchbase, the database platform of Techcrunch, the world's largest IT media company, psious's annual revenues are about $ 3.5 million, or about 3.9 billion won. Though it is a lot different from the amount you get from the content subscription service, it can be said that the company that was founded in 2013 has grown steadily, but it is hard to say that it has achieved innovative success. If you look at Virtually Better in the US, which was founded in 1996, it is reported that it makes $ 4.6 million a year, or about 5.1 billion. However, Virtually Better not only sells VR systems but also sells VR systems purely because it also provides counseling services and joint research. AppliedVR is currently in pilot service, but it seems to be making annual income of about $ 3 million, or 3.4 billion won, because it is collaborating with several universities.

In summary, there seems to be no company that has been making good sales as a VR psychotherapy service yet, and it seems to be generating profit through on-demand service development, counseling, and joint research. Assuming that VR appraisal equipment will be widely available to the public and VR psychotherapy will be smooth, it will take 5 ~ 10 years. Until then, VR psychotherapy service alone will not make enough profit, Can be concluded.


[1] Lee Dae-ho reporter, virtual and augmented reality game, peak at least 5 ~ 10 years later, Digital Daily, 2013.03.31


[3] Refer to website of each company


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